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Safety as a Norm, Not a Set of Rules

Writer's picture: Wisnu WijayantoWisnu Wijayanto

Updated: Oct 1, 2023


An aircraft taking off, by WIsnu WIjayanto and MidJourney


In the aviation industry, safety is paramount. Every company strives to foster a positive safety culture that permeates throughout the organization. But how can this be achieved? Often, companies fall into the trap of enforcing a strict and blaming safety culture, which can be counterproductive. In this blog post, we will explore a different approach to safety—one that treats humans as individuals rather than mere objects and embraces safety as a norm rather than a set of rules.



Understanding Human Nature


Humans are not robots; they have unique thoughts, emotions, and motivations. When implementing a safety culture, it is crucial to recognize and respect human nature. Naturally, people do not respond well to being forced or micromanaged. So why do we insist on imposing rigid rules on them, even if it's for their own safety? This is not to say that rules are unnecessary—we certainly need guidelines to ensure safe practices. However, how these rules are implemented makes all the difference in fostering a positive safety culture versus eliciting robotic compliance.



Embracing the Power of Norms


To illustrate the power of norms in shaping behavior, let's take a step back and reflect on an experience I had when I was young. I visited a half-built mosque where both windows and doors had identical openings specifically designed for passage. However, despite having equal accessibility, everyone instinctively used only the designated door cut instead of utilizing the windows as well. This observation highlighted their unwritten norm: doors are for entry and exit while windows serve different purposes.

Applying this concept to our main topic—safety—imagine if all initiatives and actions were anchored in establishing norms rather than merely enforcing sets of rules. In such an environment, employees would naturally follow the rules without consciously realizing they are doing so because adherence has become their norm. Isn't that beautiful? No more yelling or screaming; everyone will follow the rules because it is ingrained in their daily routine.



Indoctrination from Day One


To foster a safety culture where norms prevail, an excellent method of indoctrination must be implemented right from the beginning—starting with the onboarding process of new employees. This includes comprehensive safety training that not only emphasizes the importance of adhering to safety protocols but also instills the understanding that these protocols are part of the company's DNA.



Leading by Example


Leadership plays a vital role in shaping a positive safety culture. Leaders must lead by example, consistently demonstrating their commitment to safety in both words and actions. When leaders prioritize safety, it sends a powerful message to employees that safety is not just a set of rules imposed upon them but rather an integral part of how things are done within the organization.


Creating Consistency


In addition to leading by example, it is crucial to ensure consistency throughout the operational environment. Contradictory facts or practices can undermine the establishment of norms and breed confusion among employees. By aligning all aspects of operations with the desired safety culture, companies can create an environment where following safety protocols becomes second nature for everyone involved.

As we strive to foster a positive safety culture within our organizations, let us remember that humans are at the core of this endeavor. By embracing norms instead of rigidly enforcing rules, we can create an environment where compliance with safety protocols becomes ingrained in our daily routines. Through effective indoctrination, leadership by example, and consistent practices, we can make safety not just another box to tick off but a way of life—a norm that ensures the well-being and success of every individual within our industry.


The Downside of Forced Safety Culture


While promoting a culture of safety is crucial, it's essential to acknowledge the potential pitfalls of a forced safety culture. Imposing rigorous safety protocols without fostering understanding or commitment can lead to a negative ambience. Employees might comply out of obligation, not recognizing their contribution to the overall safety of the company. This can lead to a lack of genuine commitment, reducing the effectiveness of safety measures.

In such an environment, safety can become a mere formality, viewed as a burden rather than a responsibility. Employees' engagement with safety protocols might be surface-level, carried out to avoid punishment rather than out of genuine concern for personal and collective well-being. This lack of internalization fundamentally undermines the safety culture, as the norms and values that drive truly effective safety behavior aren't truly embedded within the workforce.

Therefore, it's vital that we strive not just for strict compliance, but to foster a positive safety culture where each individual understands their role and the importance of their actions. This involves engaging employees, promoting open dialogue about safety, and recognizing those who contribute to a safer workplace. By doing this, we can ensure that safety becomes a deeply ingrained norm, rather than a mere box to tick.


The Positive Impact of Safety Culture


In contrast to a forced safety culture, a positive safety culture paints a brighter, more productive workplace scenario. A genuinely happy and positive safety culture is where employees don't just see safety as a priority, but as a personal responsibility that they willingly uphold. They understand their significant role in the overall safety performance of the company and derive satisfaction from their contribution.

This attitude translates into a morale boost across the employee spectrum. They take pride in their work and safety practices, leading to enhanced productivity and a willingness to go the extra mile. It's a cycle of positivity—happiness breeds higher safety standards, which in turn nurtures happiness. This is not merely an extra mile walked in obligation but a journey of happy extra miles, where each step is taken with a deep understanding of its importance and a sense of purpose. In this way, a positive safety culture not only safeguards employees but also contributes significantly to overall business success.

The article effectively emphasizes the paramount importance of fostering a positive safety culture in the workplace. It delves into the notion that safety compliance should not be viewed as a mere obligation, but rather as an ingrained norm deeply embedded within the fabric of the organization. By cultivating a positive safety culture, employees are encouraged to perceive safety as a personal responsibility that they willingly and enthusiastically uphold. This mindset not only enhances morale and productivity but also instills a sense of pride in employees, as they actively contribute to maintaining a safe working environment. Ultimately, the article concludes that a positive safety culture not only serves to protect employees but also significantly contributes to the overall success and well-being of the business as a whole.

Leaders within an organization have a pivotal role to play in fostering a positive safety culture. Their commitment, behavior, and attitudes towards safety can significantly influence the attitudes and behaviors of their teams. By leading through example, leaders can send a powerful message to the workforce that safety is deeply valued and non-negotiable.


However, it's critical that this safety culture isn't imposed but rather organically cultivated and promoted. When safety practices are enforced without appropriate context or proper engagement, it can lead to resistance and a lack of genuine commitment among employees. Instead, leaders should strive to create a culture where employees understand the importance of safety, feel valued for their contributions to maintaining a safe environment, and are motivated to adhere to safety protocols voluntarily.


This approach involves open communication about the importance of safety, providing ample training resources, recognizing and rewarding safe behavior, and creating an environment where safety concerns can be raised without fear of retribution. By fostering a positive safety culture in this manner, organizations can improve safety performance, boost employee morale, and foster a positive mental attitude towards safety. Ultimately, it leads to a safer, more productive, and more successful organization.


In conclusion, cultivating a robust safety culture within an organization is not merely a corporate responsibility or a regulatory obligation, but a strategic necessity. By investing in safety culture, companies can foster an environment of trust, respect, and productivity, ultimately leading to enhanced organizational success. Therefore, every organization must prioritize safety, not as an afterthought, but as an integral part of their business strategy.



About the Author


Wisnu Wijayanto is an aviation professional with a career spanning more than two decades. His experience is vast, encompassing multiple facets of aviation from military to commercial sectors. Over the years, Wisnu has donned several hats, skillfully managing safety systems, overseeing quality management, handling flight operations and training, supervising ground handling, and conducting internal audits. His undeniable passion for Dirgantara - the Indonesian term for aerospace - is the driving force that has led him to dedicate his life to the aviation industry. To explore more of his insightful content, visit his Linkedin page at https://www.linkedin.com/in/wisnu-wijayanto





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